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Product Marketing Manager - Embarcadero

We are seeking a Product Marketing Specialist/Manager to own outbound marketing activities for our products. The ideal candidate will be responsible for developing messaging and positioning for our products, as well as ideating and developing innovative Product Marketing programs that drive demand.


  • Develop product positioning and messaging that differentiate our products in the market, including web content, blogs posts, white papers, Advertising collateral, and press releases
  • Develop assets and technical write ups focused on enabling internal sales teams and channel partners
  • Participate in cross-functional teams to execute on product marketing plans
  • Develop promotions in conjunction with Sales & other departments
  • Plan the launch/relaunch of new products and releases and manage cross functional implementation of the plans
  • Define and build Go-To- Market strategies to drive product adoption
  • Meet deadlines


  • 5+ years of product marketing experience, preferably in software
  • Experience managing product launches and driving go-to- market strategy
  • Ability to work in a geographically dispersed and complex business environment
  • Excellent communication skills, with a strong focus on writing
  • Digital marketing experience
  • Product PR experience a HUGE plus
  • Multitasking skills as well as organizational ability
  • Fluent English (Fluency in another EU language a plus, but NOT required)

An Equal Opportunity Employer - Females, Minorities, Veterans, Disabled and Other Protected Groups

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