Paid Media Specialist - TestRail

About TestRail 

TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.

Join us at TestRail as a Paid Media Specialist and play a critical role in shaping the future of our advertising efforts, driving growth, and contributing to our ongoing success.

Experience & Expertise:

We're looking for a dynamic Paid Media Specialist with at least 3 years of relevant experience in paid media advertising, ideally within a demand-generation-focused and product-led growth environment. A B2B background is highly valued, especially if you've worked in the software development or SaaS sectors. You should have:

• Hands-on experience managing successful campaigns across multiple platforms, including LinkedIn Campaign Manager, Facebook Business & Ads Manager, Twitter Ads Manager, and Google Ads. A significant plus if you have experience with paid social media in the DevOps/QA Testing software market.
• Proven experience in efficient and effective management of paid media budgets exceeding $1M+ annually.
• Strong knowledge of tracking technologies (e.g., pixels, UTM parameters) and proficiency in Google Tag Manager.
• Demonstrated expertise in web analytics platforms (like Google Analytics) and reporting tools (such as Looker Studio), along with excellent Excel/Google Sheets skills.

Educational Background:

• A bachelor's degree is required, with a preference for degrees in marketing, advertising, or related fields.

Analytical Mindset:

• Your analytical prowess should enable you to draw meaningful insights from large data sets. You'll need to have:
• An in-depth understanding of analytics tools and the ability to derive complex insights to drive strategic decisions.
• Experience in leading A/B testing methodologies and optimizing campaigns for maximum performance.

Creative Collaboration:

While analytics is crucial, your creative collaboration skills are equally important. 

You should be:

• Adept at working closely with creative teams to develop compelling ads that drive action.
• Capable of contributing to automating campaign management solutions where applicable.

Adaptable & Proactive:

The digital advertising landscape is always changing, and we need someone who is:

• Flexible and agile, with a good problem-solving mindset.
• Eager to identify new opportunities, test, learn, and maximize campaign performance.

Excellent Communication:

Your communication skills must be exceptional, enabling clear articulation of campaign 

strategies, results, and insights across the organization.

Team Player:

• A strong sense of teamwork is vital. You should thrive in collaborative environments and be committed to not just your success, but elevating the team and the brand as a whole.
• Experience with CRM systems, preferably HubSpot, is beneficial.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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