Paid Media Specialist - TestRail

Remote

Full Time

Marketing

Experienced

About TestRail:

TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.

About the role:

This is an exciting opportunity to work with a market-leading SaaS tool whose success is primarily driven by product-led growth. As the Paid Media Specialist, your mission is planning, executing, and managing paid media advertising for TestRail.

This role will involve having a deep understanding of the brand’s quarterly goals, objectives, and key results and aligning the paid media campaign objectives to these OKRs. You will monitor campaign outcomes and quality and consistently and proactively evaluate new opportunities to maximize performance.

You’ll report to the Digital Marketing Manager for the TestRail Marketing Team. Given the nature of the role, you’ll work closely with many individuals across our team to improve our ad messaging and targeting.

What you'll do:

Design and manage ad campaigns, write ad copy and coordinate the creation of compelling offers, landing pages, and creative assets with internal and external design and development resources and subject matter experts that will help address those pain points across the various stages of product awareness
Drive decisions around campaign architecture and setup for Google Ads, Microsoft Ads, LinkedIn Ads, and/or any other channels we consider advertising in the future
Map out opportunities to create more demand-gen content and build the funnel of ads that optimizes capturing existing market demand as well as ad programs that will help move people in our from “Problem aware” to “Most aware”
Pull platform data & prepare reports around key KPIs and business outcomes generated by our paid social media investments (including campaign and ad analysis)
Work within the marketing team to ensure short and long-term targets are being met and learnings are shared to support and scale paid search and social marketing.
Supports in developing budget projections and monitoring and updating budget-tracking and other financial reporting documents to planned campaign budgets while maintaining performance goals
Collaborate with the Social Media & Content team and other Paid Media Managers to establish and evolve the paid social strategy

About you:

At least three years of relevant experience in paid media advertising, especially in a demand-generation-focused environment
A B2B demand gen background is preferred, especially in the software development/SaaS environment
A strong knowledge of best practices for Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and other media paid advertising platforms relevant to B2B SaaS
Knowledge of tracking pixels, UTM parameters, and basic tracking code implementation (Google Tag Manager knowledge is good to have)
Knowledge of web analytics platforms like Google Analytics and reporting tools such as Looker Studio
Good knowledge of analyzing data sets, formulas, and pivot tables in Excel, Google Sheets and/or BI tools
Good verbal and written communication skills in English
Experience with budget management for paid media campaigns
Experience working with CRM systems (preferably HubSpot) is valued
You’re a team player and a responsible person. You have a flexible & agile working attitude with good problem-solving skills

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

https://www.idera.com/legal/privacystatement By clicking on the “Apply Now” button, you understand and agree that the use of Idera's website is subject to Idera Terms of Use and Idera's Privacy Statement, including the fact that Idera and its subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.

Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to https://www.idera.com/legal/privacystatement . By clicking on the “Apply Now” button, you understand and agree that the use of Idera’s web site is subject to Idera Terms of Use and Idera’s Privacy Statement, including the fact that Idera and it's subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

LinkedIn Profile URL:*

Desired salary*

Describe a paid media campaign you managed that did not perform as expected. What data did you focus on and what was your approach to diagnosing and addressing the issues? What were the outcomes of the actions you took?*

Can you share an example of a time when you had to collaborate with cross-functional teams to launch a paid media campaign? What was your role in the collaboration, and how did you ensure the campaign’s success amidst differing opinions or strategies?*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application